There are a lot of opinions regarding using 3rd party Apps and tools for social media posting. When it comes to video most 3rd party Apps are not able to post upload videos files through their platform due to size restrictions. Video files must be uploaded and hosted on a platform that provides direct links for sharing across social media platforms. The most popular video sharing practices are posting links from YouTube, Vimeo, and other video-sharing platforms.
Why you post your videos to YouTube and post the link to Facebook you are directing clicks out of Facebook back to YouTube. Facebook does not want to send people out to YouTube when they can keep users enjoying the video experience right in the newsfeed.
In the past Facebook would allow videos to play in the news feed when a link from YouTube, Vimeo or other video hosts link was posted. Facebook will calculate the post as a link and allow less reach. Facebook’s algorithm usually favors videos over any other type of content. Now Facebook blocks the video prom playing and when a YouTube, Vimeo or other video hosting link is share Facebook only produces a thumbnail image and title.
A recent article on AdAge revealed the following:
“Facebook’s content-recommendation algorithm gives preference to its own video player when determining what content to show in people’s news feeds…”
Facebook has made it clear that it’s mission is to enhance user experience and has every capability for native uploads of any kind of media. Facebook’s algorithm favors native video. If you do not use the feature the reach and visibility of the videos are greatly reduced. Facebook: Native Video Gets 10X More Shares Than YouTube
Facebook’s technology can diminish the amount of times and visibility the video plays when coming into Facebook from another source via a link.
Facebook has eliminated every reason not to upload directly. Facebook videos can now be embedded just like YouTube videos on your websites, blogs and other platforms.
In March, Facebook announced a much-anticipated update to native video that allows users to embed videos posted by pages into blog posts and websites just like they can with YouTube videos. To keep up with the competition Twitter also has a native video feature.
Below we want to share 3 sources of analytics and reports about using outside sources and Apps for posting videos to Facebook.
1. Quintly examined 187,000 pages and over 7.5 million posts to try to answer this question.
Here is what they found:
Social media analytics provider Quintly analyzed 6.2 million posts by 167,000 Facebook profiles over the last half of 2016. In each month, Facebook native videos performed better in average interactions and shares, averaging 110% more interactions and 478% more shares. Facebook native videos received a 1055.41% higher average share rate than Youtube videos.
2. Facebook Here is direct news from Facebook: Facebook Best Practices For Video
By uploading videos to Facebook directly, you can take advantage of these two benefits:
- Your videos will play automatically in News Feed – Native videos start playing immediately as people scroll through their Feed. Videos initially play silently, but people can tap the video to play it with sound in full screen.
- Your videos will have view counts – Public videos from people and Pages will now show view counts to help people discover them.
For more detailed information on uploading video to Facebook, download our Video Upload Guide .
3. BuzzSumo
In 2015, the amazing folks at BuzzSumo analyzed 500 million Facebook posts and found that posting through third party tools can result in up to 89.5 percent LESS reach and engagement. Ouch!
From Business. com: The best way to avoid limiting your reach is to post natively through your Facebook page itself. Thanks to the scheduling features, you can plan and set everything in advance, much like you would in a third party tool. Additionally, posting natively will better give you the ability to see how your post will look when live.
https://www.business.com/articles/how-third-party-apps-affect-facebook-reach/
For more information or for getting videos for your business visit our budget video service.