New Study Finds Facebook Page Reach Has Declined 20% in 2017
It’s not just you and your Page – according to new research by BuzzSumo, the average number of engagements with Facebook posts created by brands and publishers has fallen by more than 20% since January 2017.
BuzzSumo analyzed more than 880 million Facebook posts from publisher and brand Pages over the past year, noting a clear decline in engagements since early 2017.
That is the report from BuzzSumo. We have our own studies and tracking to find out how certain posts and pages perform.
Here are 5 reasons why post engagement on pages are declining:
1. Posting with a 3rd party tool results in 89.5% less engagement than directly posting to Facebook.
2. You are not using post targeting
3. You are not checking insights to repurpose most engaged posts
4. Your images are low quality
5. You post nothing but listings 30 times per day
