Millennials are estimated to number 75.3 million in 2016. They are tech-savvy, brazen, terribly in debt, but still love online shopping. In fact, this generation spends over $600 billion annually and the number is projected to reach $1.4 trillion annually by 2020.
For e-commerce businesses and SaaS startups, that stands for a huge buying force that is hard to market to. Millennials have been disrupting the standard shopping patterns, leaving a lot of businesses puzzled and surprisingly leveraging the profits of others.
Read the full story here: What You Need to Know About Millennial Shopping Patterns