A very recent and insightful infographic by GoDaddy (shown below) revealed that:
- Ninety-seven per cent of customers do research on a product/service online prior to purchase
- The average consumer visits an average of 2.5 online sources before making their purchasing decision
- Seven out of 10 customers have a preference for patronizing businesses if they have a social media presence
Now remember what I mentioned earlier about wise consumers? They’re not as few and far between as you would imagine.
What can you do to improve customer engagement?
– See more at: http://www.totalcustomer.org/2014/05/15/brand-loyalty-age-social-media/#sthash.ASwCtw2J.dpuf