Social Media Management and Marketing Specifically for Insurance, Law, Title, Mortgage and Real Estate businesses

Bottom Line: We Know Your Business

We come from real estate, Code of Ethics, internet marketing and compliance.

Real Estate:

Do you know that over 90% of home buyers start their home search online?

Google reports:

Google finds 2 out of 3 house hunters research agents online

Searches for real estate-related terms at highest point since 2008

HOW are they finding you if they don’t even know you EXIST?

• Do you have a visible presence online under your keywords, phrases, locations and specialties?
• ARE you using back links, keyword tags and strategy in your real estate marketing?
• ARE you ready to have a consistent online presence where it counts?

We have helped realtors obtain a presence online and increase their leads by leaps and bounds…  Technology is changing the way REALTORS do business, do not get left behind…

“Today, real estate leads go to the best marketers, not necessarily the best real estate agents.”

Why should a consumer care about you if  THEY DON’T EVEN KNOW YOU EXIST?

Why Real Estate Agents, Mortgage Brokers, Loan Officers and Insurance Agents need to be careful who they hire for social media management.

Have you considered your company’s liability for violating federal regulations through its use of social media? Ignorance isn’t bliss when it comes to compliance, and mortgage professionals would be wise to make sure that their companies’ social media usage is in line with industry requirements.  

Each member of our staff is highly trained in the legal field with NAR social media compliance and  the MAP Act – Regulation N

We know we must monitor and archive the communications of loan officers on social media, but the task sometimes falls through the cracks. We know the law requires Real Estate agents, Mortgage Brokers and LO’s to archive their social media communications for 24 months. We also offer complete monitoring for compliance of all laws and have a service to provide clients with monthly or annual archives of all online activity.

Geo Targeted Social Media Marketing

Social media is becoming increasingly pivotal to real estate. As more consumers move their home search online, they’re also counting on social media to help them find an agent who can land them the home of their dreams — or get the price they need to close a sale.

Realtors need to learn how to get away from the traditional mindset, create an irresistible brand and differentiate yourself, and how to stop handing real estate leads to your competitors.

Know your sweet spot and work it

Become as tech-savvy as your clients —Learn about content curation and leveraging technology

We are on the cutting edge of Real Estate marketing on social media. Our Instagram, video and social media training helps agents get ahead of 80% of their competition.

Finally, A “Hands-Off” Solution that Generates Leads and Boosts Social Media Engagement, without Costing You a Lot of Money, Frustration or Time!

Best of All, it’s for Realtors!

As part of our strategy we use logging to establish agents as the expert in their geographical locations. We develop a brand for Real Estate agents as the expert in their selling area. We build a platform of their expertise and knowledge with respect to the neighboring towns and communities. We build a foundation as the agent being knowledgeable about the area, schools, shopping, leisure activities and city government.   In between that we are developing original images and using high quality timely content from sites such as RISmedia, Zillow, FAR, NAR Realtor.com, Markekwatch, Bloomberg, Huffington Post, NY Times, local news channels videos, print media and other media outlets.

We use relevant fresh, unique content across all social media channels and never duplicate with other Real Estate agents.

Shelley Costello  is the CEO of Creative Web Concepts USA. She is a FOX News social media strategist on FOX 35 Orlando News.  She is a #1 International Best Selling Author, and she is a public speaker and trainer endorsed by Emmy Award Winning Speaker, Les Brown. She spent 17 years in the Real Estate industry in marketing. She has had experience from a mortgage broker, to real estate agent to managing a national Title Insurance Company branch responsible for marketing and sustaining several branch offices with millions of dollars in contracts. Her savvy marketing techniques to Realtors and Lenders gave her a name in the Central Florida area for being a top producer. Shelley began her social media career when social media started. Now with her savvy skills she now specializes in social media services for the Real Estate Industry. Throughout her corporate America career she was a RESPA compliance trainer for the mortgage and lending industry.

Shelley represents Real Estate agents from all over the world and she feels it her my responsibility to know the NAR code of ethics as it pertains to social media marketing, as well as the laws and the regulations for each state’s Association of Realtors social media policies and guidelines. Shelley is passionate about protecting her real estate clients and keeping them in compliance with their online presence. When it comes to marketing Realtors on the web. What does your social media manager know about your industry?

Many real estate agents, REALTORS®, and brokers are using social networking websites to notify their “friends” and “followers” of property listings. While this act seems innocent enough, the real estate agent could be violating state law, National Association of REALTORS® Code of Ethics, MLS rules, and possibly are operating in violation without knowing it.

Most Real Estate agents do not even know the Potential Violation of NAR Code of Ethics, yet they outsource to novice social media service providers who are out there representing their name and brand. Legally speaking: Stay within the ‘rules’ when advertising your real estate services.

It Sounds Cool, But What Do I Get?

We have no contracts and no set up fees. We do not need contracts –  “We earn your business and trust everyday!”

A 30 day service cancellation is required. We offer FREE set up on all channels. Why do we offer such an unbelievable plan? We are confident you will love our service, so much that we are willing to put our name and reputation on the line for it. We truly have YOU in mind!

Each real estate social media marketing plan is developed by the senior staff at Creative Web Concepts USA and their visionary team of 5 trained and visionary professionals. Because we are a small boutique social media marketing agency, we have the ability to put 100% into every client. Your real estate social media marketing plan will include:

1. Social Media Website Strategy.Based on your real estate social media marketing consultation, we will choose the 3 social media websites we think you will get the highest ROI from your social media marketing efforts.
2. Real Estate Social Media Posting Strategy. Based on your consultation, our team will develop the best real estate social media posting strategy for your  business. These posting strategies are developed from our experience on what works, your area of specialty and the  market in your area.
3. Targeted Social Media Demographic. As we research the real estate market in your area, we will devise a targeted demographic to focus on while we manage your real estate social media marketing. This targeted demographic will influence who we focus on when posting and building your social media profile followers and influence.
4. Real Estate Social Media Engagement Strategy. More important than posting, engagement is the key to real estate social media lead generation. Using the targeted demographic chosen for your personalized real estate social media assessment, we will build your circle of influence and engage with users on your behalf. Your real estate social media marketing plan will have a detailed plan of engagement.
5. Real Estate Social Media Editorial Calendar. The real estate social media editorial calendar will have a detailed plan of updates over the course of 3 months.

Using the real estate social media marketing plan created, we will update and manage your profiles on a daily basis. Below is a detail of our activity as we build your brand, engaging and responding to your real estate social media circle of influence.

Real Estate Social Media

• Profile Setup & Optimization custom graphics timeline design
• Strategy Development Facebook Content Research & Development
• Facebook Posting and content distribution 3 x per day (includes in groups, communities, comments, likes of posts shares, 100 Hashtags monthly)
• Facebook Tab – 1 tab, contest App, Sweepstake APP or offer APP per month

• Twitter – custom graphics timeline design
• Twitter 4-8 posts per day -50 Hashtags monthly
• Twitter ReTweets 5 per day
• Twitter Follows to Niche 5 per day
• Twitter 3 Favorites per day (We Reply thank you for following and mentions)

• LinkedIn 2-3 posts per day / Company page set up
• LinkedIn group join(we join relevant groups for your posting)
• LinkedIn 2 group posts per day.
• CONNECTIONS- 25 new connections per month, 10 connection invitations weekly, 10 posts likes per week
• We post your listings in geographic niche online community groups.

• Google+ 3 high quality SEO page one Google enriched posts per day- #25 Hashtags weekly, We post your listings in geographic niche online community groups.
• Google+ 2 images or video posted daily
• Google+ Adding to Circles 8 per day

• Tumblr 5 posts per day (links, video, images, posts, 100 Hashtags monthly)
• Tumblr 2– 200-300 word blog posts per week with Hashtags – 10 Blog Follow invitations per day
• We post your listings in geographic niche online community groups.

• ACTIVE RAIN –We will post (2) 300 word relevant original blog to your Active Rain blog.
• Article Blog SEO Copy-writing- submitted to quality article sites.

• Pinterest 5 Pins/Repins per day (Including listings community items,25 hashtags weekly)
• Pinterest 5 follows per day, 5 Geographical Repins weekly, 10 Infographic Pins weekly.

• We post relevant timely articles and niche community information specific to each Agent’s geographical location. We post your listings in geographic niche online community groups.
• We will market your Zillow profile throughout all social media channels

• INSTAGRAM account posting. 6 posts per week randomly posted anytime of day or days of week. We follow and comment for you. We brand your images.
• 1 SEO 300-500 word blog posts monthly
• Press Release Service – 1 produced per month
• Email Marketing Monthly set up of custom constant contact email blast using your account
• White Board Drawing Video or creative full color animation video/slideshow -1 created per month YouTube distribution (See sample video below- You may also win a free video without purchasing this package)
• Submission to 5 top Real Estate Industry Blogs to get your article on their site as an expert.
• YouTube Marketing- Highly SEO your channel and set up Google Hangouts to go live in your niche area. We produce one high quality screen shot video weekly. If you shoot clips you may send them for production.
• Monthly Reporting
• Free Facebook paid advertisement each  month. Client may select one of the following: Facebook Carousel Ad, Post Boost, Page Promote or Product AdvertisementGuidelines For Complimentary Facebook Ad or Carousel Ad

  Clients are able to receive one complimentary ad per month.

  Up to 3 images for the ad must be submitted to our team 4 days prior to the day  they want the ad to start. (Time sensitive if this is for an open house)

  The text for the ad must be submitted with the images.

  Targeted audience demographics including age or location preferences must be submitted.

  Please note: When we pay to place an ad the ad does not appear as a post on your page so you won’t see it as a post. It will randomly run through the news feed. We have spent numerous hours on the phone personally going through training with Facebook developers. Once an ad is set up it is submitted then Facebook decides how many times a day the impressions are visible and they decide which people see the impressions in their news feed. The developers said they control the visibility as to who, what, where and when.

  We can send the details of the ad set up and response if the client wants it.

SAMPLE ANIMATED VIDEO- 1 MONTHLY WITH PACKAGE

 This Information sheet must be completed and emailed upon subscribing. Send to admin@innovativemediastrategies.com

CALL 407- 308-0184 TODAY!