LAW UPDATE 2011
Standard of Practice 12-5 requires that a REALTOR® disclose the name of his/her broker in every advertisement. As of January 2011, language has been added that says: “This Standard of Practice acknowledges that disclosing the name of the firm may not be practical in electronic displays of limited information (e.g., “thumbnails,” text messages, “tweets,” etc.). Such displays are exempt from the disclosure requirement established in this Standard of Practice but only when linked to a display that includes all required disclosures.”
Various links refer to the social media regulations in the State of Pennsylvania.
The links below have been copied directly from the website’s associated link. No portion has been changed or altered.
Section 35.305(c) of the Commission’s Regulations, 49 Pa. Code §35.305(c), requires that all
advertisements by associate brokers, salespersons, cemetery associate brokers, or cemetery
salespersons contain the employing broker’s business name and telephone number on the
advertisement, of equal size.
Business name on advertisements.
(b) Licensees who wish to use and advertise a nickname for their first names shall include the nickname on their licensure applications or biennial renewal applications.
(c) An advertisement by an associate broker, salesperson, cemetery associate broker or cemetery salesperson shall contain the business name and telephone number of the employing broker. The names and telephone numbers shall be of equal size.