If you were sitting around visiting with a group of friends or enjoying a glass of wine with friends chances are you would be sharing stories, sharing things you like and dislike, laughing and being totally yourself. This is how your social media approach should be.
If you’re a business, you’ve been told you need a Facebook page, and you build that up, get lots of likes, etc.
A lot of companies just chase the Facebook like, but at this point we know, we also need reach
So how do you expand your reach? You can promote posts with paid social, you can post more frequently, you can optimize your content, post different kinds of content, and do an experiment or campaign
Is Facebook reach tied somehow to your business? When you created your business, was there this objective to get more reach on Facebook?
