This study surveyed more than 5,000 marketers with the goal of understanding how they’re using social media to grow and promote their businesses. On the following pages, you’ll discover:
social media study, more than 5,000 marketers reveal where they focus their social media efforts.
This industry report also shows you which social tactics are most effective and how content plays a role in social media marketing.
Social Media Marketing Industry Report 2016
Just a few highlights from this report. If you are a serious marketer or agency owner you will want to pay attention to these findings:
- Video has become essential: A significant 60% of marketers use video in their marketing and 73% plan on increasing their use of video.
- Live video is hot: A significant 50% of marketers plan on using live video services such as Facebook Live and Periscope, and 50% want to learn more about live video.
- Facebook and YouTube hold the top spots for future plans: At least 63% of marketers plan on increasing their use of these social networks.
- Facebook ads dominate: A surprising 86% of social marketers regularly use Facebook ads, while only 18% use Twitter ads.
- Tactics and engagement are top areas marketers want to master: At least 90% of marketers want to know the most effective social tactics and the best ways to engage their audience with social media.
This report was provided by a free download from Social Media Examiner. Here is the link to the original download page.
http://www.socialmediaexaminer.com/social-media-marketing-industry-report-2016/?inf_contact_key=1d56fc718b8a2a7a5f0339ab51af29bd3b660220ebe1a070946688e7d72a58b9