WHY REAL ESTATE AGENTS MUST HAVE A ROBUST VIDEO MARKETING STRATEGY IN 2023
One reason is to stand out from the competition. The second reason is that video marketing is the number one form of highest-watched content on the Internet.
The latest statistics from the National Association of Realtors can be found here.
- The Association of Real Estate License Law Officials (ARELLO)(link is external) estimates that there are over 3 million active real estate licensees in the United States.
- There are 106,548 real estate brokerage firms operating in the United States
How are you standing out from the crowd?
Let’s take a look at these video statistics then you can decide why you are not fully engaged in video marketing as your strategy for 2023.
How will you get mass visibility? How will you attract viewers who have 3 seconds to click on your content?
How will your content be personable, fun, captivating, and engaging?
There are several types of important videos for various platforms that rank very high.
- Short-form vertical video is taking social media by storm. Keep these at 30 seconds and some at 60 seconds. Use these for Reels, Stories, and Facebook newsfeeds as a regular post and YouTube Shorts.
- Traditional 9:16 ratio in landscape orientation are videos for your YouTube channel. These should be between 4-8 minutes to keep viewer attention and increase views and subscribers. It is very important to know how to properly rank your YouTube videos in search with titles and content.
- Square videos which are Instagram standard size are also powerful for Instagram feed and can be used in the Facebook feed. (See our video samples at the bottom of the page)
This is funny because only 9% of small businesses in the U.S. use it in their digital marketing. Talk about a huge opportunity for gaining an edge over your competition.
Watch one of our videos.
