As a social media manager and marketer for the Real Estate industry I see a lot of agents use excessive hashtags in their posts. I try to discourage this strategy because of the studies that show the overall organic reach results using various strategies.
One practice that I believe is a terrible strategy is to post on Instagram using 30 hashtags and pushing the IG post through to Facebook.
Another common practice is to use irrelevant and meaningless hashtags. It is important to understand the proper use and strategy of the hashtag. Also it is important to understand the power of used correctly.
These and other hashtag practices can actually be detrimental to your social media strategy.
See the expert findings below. This article is about hashtags on Facebook in general.
~~Shelley
Here is a recent article published by Social Media Today.
Should You Use Hashtags on Facebook? Here’s What the Research Says
https://www.socialmediatoday.com/social-business/should-you-use-hashtags-facebook-heres-what-research-says
For complete Real Estate social media information, free consultation and valuable services see our Real estate page here: https://www.creativewebconceptsusa.com/realtors-social-media-marketing/