“Facebook posts without a hashtag fare better than those with a hashtag.”
And while Lee does recommend that people should test for themselves, rather than going on the research alone, that finding has been supported by various subsequent studies.
So what does the data conclude about hashtag use on The Social Network?
“Facebook posts without a hashtag fare better than those with a hashtag.”
And while Lee does recommend that people should test for themselves, rather than going on the research alone, that finding has been supported by various subsequent studies.
A 2016 report from BuzzSumo, which analyzed more than a billion Facebook posts from over 30 million brand Pages, came to exactly the same conclusion – posts without hashtags generated more reach than those with tags added.
Take a look at charts and graphs
https://www.socialmediatoday.com/social-business/should-you-use-hashtags-facebook-heres-what-research-says