New Facebook Alternative News Feed (Rocket) Icon on Mobile App

Have you noticed anything different about your status posting on your mobile Facebook App? Take a close look and see if you have a new rocket icon on your Facebook App.  It’s part of a new test to display an alternative news feed.

You may not have that little rocket tab in your feed – in fact, going on reports, you probably don’t – but some users are seeing this new option appear.It’s like have a private completely tailored and personalized news feed based on your likes and habits on Facebook.

When tapped, the rocket tab takes you to a listing of posts which Facebook thinks you might be interested in, based on your behavior and the actions of those within your network. The listing includes articles, videos, images, all from sources you don’t follow, but that Facebook thinks you might want to see or data inputs to uncover content more likely to be of relevance to you.

You may not have it yet. Keep watching. I just discovered it on my App today. See screenshot below to find the rocket.

Shelley

rocket icoon