Social Media Top 10 Posting Tips For Reputation Management

Entrepreneurs and business owners striving to be successful on social media must have a carefully planned and well thought out strategy for marketing. Mindless posting can result in social media blunders and cost the reputation of the business.

A posting calendar, great copywriting and capturing text is essential to compete and get engagement in the newsfeed on social platforms.

If you’re doing it right, social media will lead to real relationship building and consistent ROI and sales.

These tips will help you see more success for your efforts.

1. Refrain from mindless spontaneous posting unless you are posting authentic content from behind the scenes, live at events or live stream infomercials, interviews or news spots. 
2. Start a social media content calendar and follow it as closely as possible
3. Never post anything political, religious or controversial connecting to your brand or business. THINK BEFORE YOU POST.
4. Use a copywriting expert to make sure your copy conveys positive, clear, concise and capturing messages.
5. Avoid anything that would result in followers hiding your posts or reducing your organic reach. This may sound like common sense, but steer clear of posting anything negative. Before posting anything, the best thing you can do is think about your business digital reputation on social media. Ask yourself, how will this look your audience of followers and how will they respond? If you have any questions, you probably shouldn’t post it.
6. Make sure your visuals are clean, high resolution and capturing. Use tools such as Canva, Adobe Spark, Animoto and more..
7. Carefully plan all content in advance and plan for special holiday themes and campaigns.
8. Even though you have the freedom of speech try never to offend or post content that would result in a negative thread of comments. When you go to post something, remember it never goes away.
9. Use polls, questions and advice to engage followers in your conversation
10. Always reply to everyone openly online even if you have to deal with customer service issues.

shelleyacostello@gmail.com
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