With more than 400 million active monthly users, Instagram has risen to the top of the social media charts. This highly engaging visual marketing platform is a powerful tool for real estate professionals to connect with clients and potential clients.
There are many reasons why real estate agents should be using Instagram to grow their brand. Here are a few.
- People want to see the real authentic side of you: Some ideas are moments in the office, moments at a closing with your new buyer, events, local area hot spots, walking through listings, open houses and so much more!
- Real Estate is Geographic and Local: Let’s face it Real Estate is about specific locations and geotargeting. Instagrams powerful maps is a hit. Instagram’s Photo Maps: You have the option to share photos to your photo map before posting. This uses the geotag feature and puts a thumbnail of your photo onto a Google map so that you can see where it was taken.
- The Best Video Production Ever: Instagram offers the easiest and best video production platform ever. Why? Short, easy, editing and sharing all in one place with ease. Instagram allows you to share up to 15 seconds of video at a time by simply pressing and holding the record button, then lifting your finger to stop. You also have the ability to add previously recorded video from your phone. Try showing a 15-second video tour of a property by just capturing one to two seconds in each room.
- Cross sharing on social platforms. Instagram allows you to produce a video or snap a photo and instantly share it across all of your social platforms. For beginners it is the easiest way to get on the video marketing bandwagon.
- Easy Growth Using Hashtags: Instagram offers the use of hashtags to reach a wider audience and to attract followers to your account. You can find out everything you need to know about using Hashtags on Instagram here: https://help.instagram.com/466210366861501
These are just five of the many ways Realtors can grow their brand using Instagram.
This video produced by Instagram shows the power of visual storytelling for brands and how moments connect businesses and customers. What story do you want to tell?
